NASCAR uses AI to meet the demands of their drivers and racetrack audiences. 

NASCAR uses AI to meet the demands of their drivers and racetrack audiences. 

NASCAR sets the ultimate standard in engineering performance. H3D has been working with NASCAR to deliver custom fit earpiece communication to their racing drivers, pit crew teams and racetrack audiences. 


A driver’s situational awareness is of extreme importance, and earpieces worn to communicate with the team and pit crew require 100% retention, comfort, and attenuation of background noise. These earpieces are required to be worn inside a helmet, so custom fit is the only solution available and provides the added benefit of a superior performance over universal fit.  

AutoDesign has allowed us to easily produce custom fit communication devices to our drivers and customers, and removes the challenge and stress of production deadlines prior to racing season and our big events'' - says Joey Palubiak, Head of Production 

NASCAR also offers their audiences a unique race day experience by listening to uncensored audio from drivers and teams. This enables audiences to hear all the action from the car and pit crews, which can be further enhanced by ordering a custom fit set for a truly high-performance immersive experience.  

The challenge of managing orders and deadlines to fit the NASCAR event calendar is an ideal use case of our AI technology'' - says Iain Mcleod, CEO at H3D
Our automation removes resource and skill bottlenecks in production to meet spikes in demand and short delivery times without comprising on quality. We are very excited to be working with NASCAR and meeting their high-performance expectations.''

Feel free to book an appointment or demo anytime.